When we choose beer in the supermarket, we will find that the glass bottles of beer come in many different colors. This is mainly to ensure the taste of the beer, and it is also a marketing strategy for the brand. In this article, we will explore the diversity of beer bottle colors and their impact on the beer itself.
Figure 1 Different colors of glass beer bottle
Common colors of beer bottles
Brown bottles are the most common in the beer industry and are suitable for most types of beer. Amber glass has an excellent ability to block ultraviolet rays. Which can effectively protect the taste and quality of beer from light damage. For those beers that need to be stored for a long time, brown bottles are the best choice.
Green beer bottles are popular in Europe, and many classic beer brands use this color. Such as: Heineken, Guinness, Stella Artois, etc. Although green glass is slightly better than transparent glass in terms of UV protection. It is still not as good as amber bottles. But green beer bottles are classic and recognizable and are a popular option.
Transparent bottles allow consumers to see the color of the beer intuitively, but their ability to block ultraviolet rays is relatively poor. This type of bottle is usually used for beers that need to be consumed as soon as possible, and sometimes to meet marketing needs.
To highlight their uniqueness, some brands will also take a different approach and choose special colored glass bottles such as blue and red, which are relatively rare on the market. These bottles are usually used for limited editions or special series of beers. As for the UV protection effect, it needs to be judged according to the characteristics of the specific glass material.
Impact of glass bottles of different colors on beer
Brown beer bottles have the best UV protection effect, which can minimize the impact of light on the taste of beer. Green bottles have an average UV protection effect, and light may still cause slight changes in the taste of beer. Transparent bottles have almost no UV protection effect, and will quickly cause the beer to change taste in an environment with constant light.
Bottles of different colors will also affect consumers’ choices. For example, beer in brown glass bottles gives people a traditional and high-quality impression. While transparent bottles allow people to intuitively see the color and clarity of the beer, which is also more attractive. The color of beer bottles is usually closely related to brand image and market positioning, and different colors of glass bottle packaging also express the style and characteristics of the brand.
Figure 2 Shopper choosing green glass beer bottles from a supermarket shelf
How to choose the color of beer bottles
Having said so much, for breweries, how to choose beer bottles is one of the most important factors to consider. In general, according to the different characteristics of beer. If beer needs to be stored for a long time or is sensitive to light, then amber bottles are the best choice. If the beer needs to show its color or is mainly a fast-moving consumer product, you can consider using transparent bottles. But you need to remind consumers to avoid exposing the beer to light for a long time on the label around the bottle.
At the same time, you should also choose the right bottle color according to the preferences of the target market. For example, in the high-end market, amber bottles may be more popular. While young and fashionable brands may choose green or transparent bottles.
In the context of advocating global sustainable development, it is also very important to choose bottle colors that are easy to recycle. Usually, amber and green glass have a higher recycling rate and are more recommended.
Figure 3 Brown Glass beer bottles with crown caps on a table
Through this article, we have learned some knowledge about glass beer bottles of different colors, and I hope you can gain something. For more information, please consult our experts.
